Converging media a new introduction to mass communication pdf

CONVERGING MEDIA: A NEW INTRODUCTION TO MASS

COMMUNICATION

5th edition

John V Pavlik & Shawn McIntosh

Chapter 1: Mass Communication and Its Digital Transformation

TELEPHONY: EXPLORING CONVERGENCE

• The telephone played a major role in changing patterns of communication

• Adapted telegraphy’s point-to-point, instantaneous communication, adding

the element of voice

• Not immediately thought of as an interpersonal communication device

• How did the telephone become what it is today?

TELEPHONY: MAKING SENSE OF CONVERGENCE

• Novelty: New communication devices fascinate us, but often do not have a

clear initial purpose

• Early “mis-application”: Not sure how to use new communication devices,

we test out various ideas

• What is “new” often has deep historical roots: We share similar information

with each other through various communication devices

• Ownership & control: Will industries be privately owned or regulated by

government?

3 TYPES OF CONVERGENCE:

What is convergence?

o The coming together of computing, telecommunications and media

in a digital environment

Three types:

o Technological

o Economic

o Cultural

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Converging media : a new introduction to mass communication

Publication date 2011TopicsMass media, Digital media, InternetPublisherNew York : Oxford University Press Collectioninlibrary; printdisabled; internetarchivebooksDigitizing sponsorThe Arcadia FundContributorInternet ArchiveLanguageEnglish

1 v. (various pagings) : 28 cm

Includes bibliographical references (p. N1-N4) and index

Access-restricted-itemtrue Addeddate2022-02-22 14:26:49Associated-namesMcIntosh, ShawnBookplateleaf0002BoxidIA40369304CameraSony Alpha-A6300 (Control)Collection_setprintdisabledExternal-identifier urn:oclc:record:1301962600

Full catalog recordMARCXML

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