How do you post on your instagram story

  • You can share a post to your Instagram Story using the paper airplane icon. 
  • The menu that appears will give you the option to share a post from any profile that allows sharing in the setting — private posts won't show this option.
  • Brands can also leverage this feature to create more engagement with their followers.

Instagram not only grants the ability to share your posts to an Instagram story, but allows you to add pictures posted by your friends, favorite influencers, and other accounts you follow. 

This feature can also be useful for brands who want to create more engagement and keep their Instagram account active.

For privacy reasons, this option is only available for accounts that have allowed sharing of their posts. If you try to share a post to your Instagram story from someone else's private account, the feature will not be available. 

If you want to share a post to your Instagram story, here's how to do it.

How to share an Instagram post to your story

1. Open the Instagram app on your phone.

2. Locate the post you want to share in your Instagram story on your feed.

3. Tap the paper airplane icon.

Tap the paper airplane icon. Devon Delfino/Insider

4. The Share menu will appear. 

5. Tap the first option, Add post to your story.

Tap Add post to your story. Devon Delfino/Insider

6. The photo or video post will automatically upload as a story draft. 

7. Tap the icons at the top of the window to add stickers or gifs, draw, or type text. 

Make the changes or additions you want to make. Devon Delfino/Insider

8. Tap Your Story in the bottom left-hand corner to post, or select Close Friends if you want to share it less widely. 

How brands can use the Instagram story feature

Like any Instagram user, brands can use stories to keep their account active. But it can also be a valuable way to share behind-the-scenes content and build a deeper relationship with your audience. 

If you create a brand-specific hashtag, you can find posts from people who already love and use your product or service. You can then share those posts to your stories to keep your audience engaged and notified about the brands movements. 

This accomplishes two things: it allows you to showcase your brand or product to a wider pool of Instagram users. Second, it lets the brand showcase authentic user-generated content that shows how the products can be incorporated into the everyday life of a customer.

Marissa Perino is a former editorial intern covering executive lifestyle. She previously worked at Cold Lips in London and Creative Nonfiction in Pittsburgh. She studied journalism and communications at the University of Pittsburgh, along with creative writing. Find her on Twitter: @mlperino.

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Devon Delfino is a Brooklyn-based freelance journalist specializing in personal finance, culture, politics, and identity. Her work has been featured in publications such as The Los Angeles Times, Teen Vogue, Business Insider, and CNBC. Follow her on Twitter at @devondelfino.

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Time-limited Instagram stories are a great marketing tool for building a brand, or they can be fun for just sharing moments with friends and family. Here's how to post a story on Instagram and share it with others.

Information in this article applies to the Instagram app for Android and iOS.

What Is an Instagram Story?

Instagram stories are photos or short video clips that disappear after 24 hours (unless you add them to your profile as a highlight). Unlike regular posts, stories lack certain features like social media buttons and comment sections. It's possible to repost Instagram stories you're tagged in provided the original poster enables sharing. You can even live stream Instagram Stories using the Instagram Live Video feature. Users who have 10,000 or more followers can add links to their Instagram Stories.

You can only post one Instagram story at a time. When you add a new one, the previous one is automatically archived.

How to Make an Instagram Story

To share photos and videos as a story on Instagram:

  1. Launch Instagram and swipe right to access the camera or tap the Plus sign (+) icon and scroll to Story.

  2. Tap the circle to snap a photo, or tap and hold to record a video.

    Swipe up on the screen if you want to choose a photo or video from your device's gallery.

  3. Use the tools at the top to add doodles, text, filters, or stickers.

  4. Tap Your Story (or Your Stories) at the bottom of the screen to post the photo or video to your story.

  5. At the top of your feed, tap Your Story to view your post. If you want to keep the story after 24 hours, tap Highlight under your story.

Where Do Instagram Stories Appear?

Whenever you post an Instagram story, a ring appears around your profile picture. When other users tap your profile picture, they see your story. But your story isn't visible on your profile grid. Stories appear at the top of your feed.

If you see a friend's profile picture, tap it to view their story. Your profile picture appears at the top of your friends' feeds as well as next to your posts and direct messages. If your story includes a hashtag or geotag, it shows up in searches unless you make your Instagram account private.

How to Delete an Instagram Story

To delete your current story on Instagram:

  1. Tap Your Story on your feed.

  2. Tap More.

  3. Tap Delete.

How to Delete an Instagram Story From Your Archive

Once an Instagram story expires, it remains in your archive for your eyes only (unless you highlighted it or shared it elsewhere). To permanently delete the story:

  1. Tap your profile picture at the bottom of your feed.

  2. Tap the hamburger menu.

  3. Tap Archive.

  4. Tap the story you wish to delete.

  5. Tap More.

  6. Tap Delete.

    When you delete a story from the archive, it's also deleted from your highlights and anywhere else you shared it.

How to Share an Instagram Story

It's possible to share Instagram stories you've previously posted from your archive:

  1. Tap your profile picture at the bottom of your feed.

  2. Tap the hamburger menu.

  3. Tap Archive.

  4. Tap the story you wish to share.

  5. Tap Share at the bottom of the screen.

  6. Tap Your Story, or tap Send to if you want to share it with someone.

How to Add to an Instagram Story

Before you share a story, you have the option to add stickers, text, and other elements. If you tap the sticker icon while editing your story, you see a bunch of additional options. For example, you can add music, tag your location, or even create a quiz. To add a selfie sticker, scroll down the stickers page and tap the camera.

You can adjust the size of the stickers you place by pinching the screen. You can also swipe left and right to cycle through filters.

It's also possible to pin stickers and text to moving elements in a video. After placing your text or sticker, tap and hold the screen until you see Pin at the bottom of the screen, then tap the object in the video you want to pin it to.

You can add hashtags as stickers or text. Either way, the hashtag is searchable when someone taps on it.

How to Add a Tweet to Your Instagram Story

As social media tools become more integrated, there's more crossover between social channels. For example, if you're using the iOS Twitter app and the iOS Instagram app, you can add a Twitter post you like directly to your Instagram story.

Find the Twitter post you like and tap on the tweet. Then, select the Share icon and choose Instagram Stories. The tweet will be added to your Instagram Story just like any other photo or video.

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