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Is Coors orange cream seltzer discontinued?Molson Coors will discontinue its Coors Seltzer in the US in order to focus on other brands. The extension of the beer brand into hard seltzer has not quite worked out as hoped since it launched in October 2020. It will now pool its efforts into the Topo Chico and Vizzy brands, which have performed well.
Are Coors seltzers being discontinued?Molson Coors will concentrate its efforts on 'red-hot' Vizzy and Topo Chico hard seltzers as it makes the decision to discontinue Coors Seltzer in the US. The company says that launching a hard seltzer as a line extension of a beer brand hasn't worked out as well as its independent seltzer brands.
Why did Coors stop making seltzers?In order to prioritize focus, and put all our investments and efforts behind our two clear winners, that led us to the decision,” said CEO Gavin Hattersley on CNBC's “The Exchange.” The brand will be continuing in Canada because of its double-digit growth in that market.
Can you get Coors Seltzer in Canada?With the cumulative introduction of 10 new flavors, Molson Coors Beverage Company's hard seltzer offering in Canada is effectively doubling.
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